Ten years contracting as a product and UX lead for Google, LVMH, Jaguar Land Rover and Santander. Built and led product at Nuji, acquired by Klarna in 2020, and at three commercial products since.
Nuji
acquired by Klarna, 2020
UX Lead, contract
LVMH
24 Sèvres
Jaguar Land Rover
UX Lead, contract
Santander
Senior Innovation Partner
A social product-discovery marketplace that reached 5m+ items from 10,000 designers. Klarna acquired the team and platform in 2020.
Read the case studyProduct strategy for 24 Sèvres, LVMH's first multi-brand ecommerce platform and the digital Le Bon Marché, defined to compete with Net-a-Porter and Farfetch. It launched in 2017 and trades today as 24S.
Read the case studyMoving your family and your capital to another country is a six-month decision made under real anxiety. The product turns that into a qualified pipeline.
Read the case studyCanon Europe had bought a family photo app two years earlier and it still had no business model. I was hired to fix engagement and was promoted to run product six months in.
Read the case studyLed Project Leapfrog, directing a 15-person cross-functional team defining the bank's forward vision across digital banking, customer experience and operating model.
Read the case studyA yield-intelligence platform and data API: one normalised layer for crypto lending, staking, borrowing and stablecoin yield across CeFi and DeFi, queried by apps, publishers and AI agents.
Read the case studyI have done every part of this job myself, so I know which parts compress and which ones do not.
Talking to the people with the problem before I write anything down. Where the data is thin I go and get it rather than reasoning around the gap.
Mostly deciding what not to build. Roadmaps fail on subtraction far more often than on addition.
I still work in the file. Wireframes, flows, design systems, prototypes. It is faster than describing what I mean and hoping it lands.
Engineers and I look at the real constraints instead of a plan that assumed none. Cut scope early, not late.
Instrument the thing before launch and the outcome is a fact rather than an argument.
I have spent my career building digital products. A decade of that was contracting inside other people’s organisations. The years since have been spent running product on my own account.
Large-company work taught me how to move something through a bank. Small-company work taught me how much can be done in a week.